Stockholm, Lund, The Nordics - and Beyond
EXPLORE THE HUMAN - ADAPT TO CHANGE
Health & Communication Update, spring 2023.
Please stay Safe and Healthy during these times.
We continue to study Human Behaviour. Right now with more Online/AI Digital Method focus, in order to ensure both Health and Quality. Respondent and interviewer can participate for instance via Video-call or Online Forum. We still conduct Face-to-Face Qual, while enabling it to be a safe set up and relevant according to current situation.
We send best wishes to You all for a better tomorrow.
Pioneering perspective from always being updated and involved in research on new trends and market innovations.
Continuously working with the here-and-now challenges facing leading Brands as well as Disruptive Newcomers, from a vast array of areas such as FMCG, Gaming, Telecom/IT, Automotive, Retail, Finance, Services, B2B, Public, Tourism.
Combining classic methods with the Digital and AI tool box. Providing Deep Qualitative insights and Hands On direction in a world of Big Data Information Overload.
Agile and independent Nordic and International network of Research pro:s.
Being personally committed to your project - a Team of Dedicated Individuals working together, rather than an Anonymous Big Corporation.
Exploring what it means to be Human in an Automated, Brave New World.
Human Behaviour is Our Business.
A FMCG provider wanted to know the possibilities and limitations of its product category, and what differences there could be on the home market vs. the UK market
Focus groups were conducted in Sweden and the UK, providing many valuable insight on aspects such as snacking moments throughout the day, and ideas for new products
Shelf, communication and product strategy was developed to better meet the identified consumer needs and snacking occasions
A leading fashion brand wanted to develop and modify its brand, and needed to know if there was any position on the market not covered by any player
A thorough survey via a combination of Digital and F2F research with the target group was chosen to dig deep into the subject, looking for gaps and opportunities on the market
We identified a gap and a white spot on the market where we also saw an appropriate new path for the brand to move into, based on the needs and wants of the target group. We gave consultative direction and advice on how to take this position
A service based IT Consultancy went through a rapid growth process, where insights were needed especially on the wants, needs and attitudes of their B2B-customers
In depths interviews were conducted both with internal and external stake holders
A new brand communication and process for change was implemented putting the company closer to its clients but also its employees
These are some examples of the Brands Our Consultants have been working with over the Years
Each tells a story about a Specific Challenge where Insights Made a Difference
We wanted to meet the growing demand for qualitative research training and set a standard for the moderators and qualitative analytics. We surprisingly noticed that there were none such certification out there in Europe. Time to set a “high quality standard”!
Qualitative research is a science and it is of strong importance to stay updated with today´s freshest and the future´s upcoming trends.
We asked ourselves and our clients what to expect and demand out of a moderator and qualitative consultant and set up a course, which we would have loved to participate in ourselves
We believe that moderating and interviewing skills are based on a science and executed as an art. The course is based on our own extensive experience both theoretical and practical in the qualitative research business.
Module 1: Overview and design of a qualitative project
Module 2: Moderation including projective techniques
Module 3: Analysis and effective reporting, including business vs. research issues, and Digital
A Swedish Moderator course does not solely benefit researchers, research buyers and moderators, it is also perfect for students who wants a carrier within qualitative research.
Understanding moderating methodology and techniques also allows clients to better choose more productive moderators to conduct the fullest research for their needs.
We also are available to specifically design a course for a client's needs at a chosen location.
METHOD TOOL BOX
AI - Automated Research
Usability research UX
Customer Experiences & Journeys and how they interact and co-exist within the new digital landscape.
Culture & Context package is based on the many years of insight about what is working and what is not working in Sweden and Scandinavia.
MCCL Insight Concept Development is an iterative and expeditious process between clients and customers, facilitated by us as researchers to ensure customer relevant concepts.
Here is an example of our Trend Panel discussing modern Food Trends
Carina Stenbäck has worked with marketing research since 2003 with the whole spectrum of industries, methods, B2B and B2C. Carina has a Bachelor in Economics and Marketing from the University of Stockholm. Carina is driven by understanding the consumers behavior in their context and their underlying needs, believes and attitudes. Specialties: brand strategies and product and concept development. She also colors her hair every second month but is a natural redhead as well.
Max Schori is Qualitative Consultant and Moderator since 1998, and has a passion for meeting and listening to people's experiences online, in groups or individually. His interest for group dynamics also has developed further from being a father of 4, where the skill of balancing many different opinions simultaneously is key. Born in Stockholm he now resides in Southern Sweden, Malmö/Lund, close to Copenhagen Airport.
HEAD OFFICE, STOCKHOLM
111 56 Stockholm
SOUTHERN SWEDEN OFFICE, LUND
224 78 Lund
Close to Malmö, 30 minutes from Copenhagen